FRANCHISE BRAND GUIDE · 2026

Brand
Standards

For franchise stores & production partners.
FC店舗・制作パートナー向け。For franchise stores & production partners.

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01Logo

Use the master artwork.

Do not rebuild, retype or distort the logo. ロゴ色は 3435 C / White のみ。Do not rebuild, retype or distort the logo. Use only 3435 C or white.

MATCHA TIMES white logo on dark green
MATCHA TIMES PANTONE 3435 C logo

White logo / PANTONE 3435 C

PANTONE 3435 C / Off-white or white

Logo Assets 支給SVG / 縦・横Master SVG / vertical & horizontal
Vertical · Green
SVG Vertical · White
SVG Horizontal · Green
SVG Horizontal · White
SVG

DO / してよいことDO

  • 濃緑の地に白のロゴを置くPlace the white logo on the approved dark green background.
  • 白または淡色の地に 3435 C のロゴを置くPlace the 3435 C logo on white or an approved light background.
  • ロゴの高さの 1/4 以上のクリアスペースを取るKeep clear space of at least 1/4 of the logo height.
  • 縦横比を保ったまま拡大・縮小するScale proportionally and keep the original aspect ratio.

DO NOT / してはいけないことDO NOT

  • 緑と白以外へ色を変更するDo not change the logo to colours other than approved green and white.
  • 写真の上へ直接置くDo not place the logo directly over photography.
  • 縦横比を変える・傾ける・影や光彩を付けるDo not distort, rotate, add shadows or add glow effects.
  • 円・葉・文字などの要素を分解して単独使用するDo not separate the circle, leaves or lettering for standalone use.
  • 他のロゴや文字と接するほど近づけるDo not crowd the logo with other logos or text.

02Brand Colour

PANTONE 3435 C.

ブランドカラーは PANTONE 3435 C。RGB / CMYK は下記を使用。Brand colour: PANTONE 3435 C. Use the RGB / CMYK values below.

Brand Colour

PANTONE
3435 C

03Typography

Three typefaces.
Fixed roles.

Use each typeface only for its assigned role. 用途を入れ替えない。Use each typeface only for its assigned role.

01 / LOGOTYPE

MATCHA TIMES logotype

07鉄瓶ゴシック07 Tetsubin Gothic

ロゴタイプ / 店名表記Logotype / Store name

Embedded SVG previewGet font ↗

02 / TAGLINE

100%
JAPANESE
MATCHA

Palatino Bold

タグライン / 英文見出しTagline / English headings

Checking fontGet / license ↗

03 / THANK YOU MARK

Thank you so Matcha! — Get Show

Get Show

「Thank you so Matcha」マーク専用“Thank you so Matcha” mark

SVG previewGet font ↗

04Interior Paint

Match the physical 3435 C chip.

The physical PANTONE 3435 C chip is the master. 塗料は現物チップの発色に合わせて選定・調合します。Use the physical PANTONE 3435 C chip as the master reference. Select or custom-mix paint to match it.

  1. Physical chip

    画面や印刷した見本ではなく、PANTONE 3435 C の現物チップを使用。Use the physical PANTONE 3435 C chip, not a screen or printed screenshot.

  2. Match in daylight

    自然光で色合わせ。既製色または調色で 3435 C に合わせる。Match in daylight. Use ready-mixed or custom-tinted paint to reach the 3435 C appearance.

  3. Test after drying

    試し塗りし、完全乾燥後に現物チップと比較。Apply a test area and compare with the physical chip after the paint is fully dry.

  4. Matte finish only.

    仕上げはつや消しのみ。光沢・半光沢は使用しない。Use a matte finish only. Do not use gloss or semi-gloss finishes.